From Ketchup Entertainment:
After enduring years of catastrophic product failures at the hands of ACME, Inc., a tenacious, unemployed coyote uncovers a corporate cover-up and spearheads an unhinged battle against the multinational conglomerate that’s been blowing him up in the name of profit. Also, there’s a roadrunner. And dynamite.
In Summer 1988, Robert Zemeckis released the landmark animation/live-action comedy Who Framed Roger Rabbit? The film was far from the first to mix animated and live-action material, but the scale on which it was done was unprecedented. The film - about a cartoon-hating PI who is hired to help an animated rabbit framed for murder - was a major success critically and financially and ushered in a new appreciation for animation which gave way to Disney’s success in the early 1990s. It also has been on of my favorite films since middle school.
In late 2023, to receive a tax write-off, Warner Bros. shelved Dave Green’s fully-shot, animation/live-action mixed Coyote Vs. Acme, a Looney Tunes court comedy in the vein of Roger Rabbit and a review of which you are actively reading. Massive, public backlash ensued, leading the studio to reverse their decision and allow the filmmakers to shop the film elsewhere, which proved to be a journey lasting until 2025 when Ketchup Entertainment - the distributor of the first fully animated Looney Tunes feature, The Day the Earth Blew Up - acquired the rights. Now, in 2026, Coyote Vs. Acme is finally here… and it’s hilarious, heartwarming fun - the smartest film of its kind since 1988.
After seeing the film, it’s absolutely ridiculous to me that Warner Bros. ever had any doubt about its quality. They must’ve heard that phone ringing inside the house and got scared.
Coyote Vs. Acme adapts the 1990 New Yorker article of the same name by Ian Frazier, centering Wile E. Coyote and his famed meep-meep archnemesis Roadrunner as Coyote seeks legal justice for every faulty product he’s used by his beloved ACME Corporation. Coyote enlists the help of small-time cartoon injury lawyer Kevin Avery (Will Forte) to take on the ambitious case against ACME and their hotshot lawyer Buddy Crane (John Cena), an old classmate of Avery’s. Court proceedings ensue, but with more evidence about the mysterious Project Sisyphus uncovered, Coyote and his legal team are led on an uphill battle fighting for retribution for ACME’s wrongdoing against cartoon-kind.
The Who Framed Roger Rabbit? comparison is easy because of its popularity, but Coyote vs. Acme genuinely favors the Zemeckis film in both story and quality. They’re related by virtue of one being a detective story and the other being a courtroom drama. While there are both more of a direct hate expressed and more sleaze to the cartoons’ appearances in Rabbit, the idea of cartoon characters being considered lesser is also consistent in both films, a first for a live-action Looney Tunes venture - the Tunes, instead of being well-known characters from a beloved television show, are regular “cartoons” with no social capital here. Understanding this, both films treat their animated characters with immense respect by injecting them with real pathos and not just using them for simple, easy, nostalgic comedy.
For Coyote Vs. Acme, though, this dissolution of their celebrity not only adds a potent underdog element to its courtroom narrative, but it also improves the film for two reasons: it creates an enjoyable intrigue surrounding when and how familiar faces will appear and, more importantly, it makes the film more believable. The impressive incorporation of these characters into the background environment adds strong texture to the film, ultimately allowing the humor to come from the story, not just the presence of cartoons. The live-action performances are stronger because of it, as well. It also makes it more rewatchable since it always feels like there’s more than one joke happening at any given moment.
The lightning-fast humor of Coyote Vs. Acme is the shining element of the film. It would’ve been easy to dumb down the humor here because of the characters’ wide appeal, but Oscar-nominated writer Samy Burch - in her first stab at comedy - smartly adopts a more classic, and in ways more mature style of humor. The trademark slapstick violence and laugh-a-minute gags of Looney Tunes - especially Wile E. Coyote and the Roadrunner - are still present and utilized to strong effect, but there is more high-brow comedy, particularly in any scene involving legal or court proceedings, in this film than any Looney Tunes feature that I can recall.
The iconic Space Jam and the less iconic Looney Tunes: Back in Action were both childhood favorites of mine, but having rewatched both in the last few months for my middle school class, both Looney Tunes live-action hybrid features lack in areas where Coyote vs. Acme shines. Space Jam is overwhelmingly simple, with nothing but a thin story and Michael Jordan, neither of which can sustain its brief 86-minute runtime. Back in Action is too convoluted - Daffy quits Warner, he somehow gets Bugs involved with finding a stuntman’s missing father whose ex is a spy, Acme has a diamond that goes missing, etc. - making its 91-minute runtime feel incredibly scattered. Coyote vs. Acme is the most assured of the live-action/animation hybrid Looney films, simply because the story makes sense, and while its 103-minute runtime feels slightly overlong, almost none of the film is unwelcome.
There’s an air of honor that permeates this script, illuminating the over 8-decade long “careers” of the Warner Bros. cartoons and our perpetual laugh at their expense. The writers have stated that this script is a way to apologize to Coyote and the Tunes for having laughed at their misfortune for decades, and while that does seem a more secondary goal, the appreciation comes through. The film does a great job of balancing this fan service and story. Every scene dissecting Coyote and Roadrunner’s relationship is a win for me, but I found myself just as impacted by Coyote’s friendship with his lawyer. There are some fun emotional callbacks to the original cartoons early in the story when Coyote is reminiscing about his decades of Roadrunner chasing, but the script is smart to not live in nostalgia for too long.
The human side of the story, while less interesting, is still effective in its underscoring the underdog narrative. Supporting cast members Luis Guzman, P.J. Byrne, and Lana Condor, amongst others, add color to the film, while Will Forte and John Cena are fun as the feuding lawyers. I appreciate their simple characterization as “villain dumb, hero smart.” I care about them less as a whole, but the film does a good enough job at making me care about Kevin Avery as an underdog that I’m not only interested in seeing Coyote win, but Avery as well.
At its core, Coyote Vs. Acme is a film about a zealous man, overtaken by consumerism, seeking justice for his community having been taken advantage of by an evil corporation - a phrase which carries the same redundancy as “chai tea” - and you thought the Big Evil Corporate Movie Studio™️ wasn’t nervous?
Yes, it’s a Looney Tunes movie. Yes, somebody explodes every minute-and-a-half. But, in a shockingly resonant layer, this universe positions these characters as having been used and exploited, with the solution to every grievance being only a couple hundred dollars. The judge even disrespects cartoons by having a separate, squeaking gavel used only for cartoon cases. It’s through Coyote’s bravery that these wrongs are reckoned with in the story, and it’s through the bravery of the filmmaking team that a film with such a corporate sheen is so successfully anti-corporate. Hell, the opening joke of the movie is direct shade to Warner Bros, using their own title cards against them. If that ain’t bravery, I don’t know what is.
Ketchup Entertainment is the best thing that has ever happened to Looney Tunes. In line with The Day the Earth Blew Up, Coyote vs. Acme gives an important spotlight to legendary characters who’ve never spent time at the top of the call sheet and shows more care for the interiority of these animated animals than any previous Looney Tunes film. I don’t know if its icon status will ever surpass that of the classic Space Jam, but Dave Green, Samy Burch, and the entire filmmaking team can rest well knowing they’ve made a better movie (and won a remarkable battle).
Viewed on 8/12/26 via screener
Published on 8/18/26