From Neon:
A crew of professional shoplifters take aim at a cutthroat fashion maven. It’s like community service.
Capitalism is the root of most evil in this world (the rest being conceptual whiteness). If anyone takes issue with that statement, I think most people can at least agree that money (or the systems that prioritize its importance) is frustrating.
The proverbial rat race that is life in America is tiring, and there is a growing number of people that feel a new system of thought should take charge. Older conservatives might consider this radical thinking, but to a lot of young people, free healthcare/college, community-based programs, and "fashion forward filanthropy" just make sense.
There is a sound argument against for-profit cinema being truly anti-capitalist, but with Boots Riley's second feature, I Love Boosters, the far-left filmmaker comes pretty close. This is a more ambitious film than Sorry to Bother You - this film is thoroughly infused with the bizarre, maximalist, absurd, surrealist style established in his debut, but he feels a bit more uninhibited here (for better or worse).
I Love Boosters follows three friends, Corvette (Keke Palmer), Sade (Naomi Ackie), and Mariah (Taylour Paige), who boost, or steal clothes to sell them at discounted prices (think ethical shoplifters; modern, socially conscious Robin Hoods). Their niche as boosters, though, is Metro Designers, run by the popular, creative genius, yet evil thief, Christie Smith (Demi Moore). Dubbed by Smith as the Velvet Gang, the three friends target only her stores in the Bay Area, growing their operation and team - Jianhu (Poppy Liu), a factory worker from China, and Violeta (Eiza González), a Metro Designers employee - along the way. The film develops in Boots Riley fashion, becoming everything as wacky, wild, weird, shocking, and poignant as it is expected to be.
In Sorry to Bother You, Riley tackles the dismantling of establishment from the inside, with his protagonist quite literally adopting a white identity for his telemarketing job and the events unfolding as a kind of accidental, absurdist Spook Who Sat by the Door. In I Love Boosters, the dismantling is from the outside (at first) as the lead ensemble of boosters use targeted tactics and have a clear goal from the beginning: to make fashion affordable for everybody. As the film develops, their mission expands to also include advocating for unions and workers’ rights - the film's mission expands to include (hilarious) commentary on colorism and the democratic government's influence on the media - but their fashion forward philanthropy is always at the forefront.
The ensemble cast is great. Palmer, Ackie, and Paige are believable besties whose every conversation made me love their relationship that much more. This might be my favorite performance from Keke Palmer. Riley has utilized her natural comedic talents perfectly here, even making scenes I didn’t care about stand out.
She becomes a bit of a mouthpiece for Riley’s politics, as do most of the characters in this (Eiza González's character might as well be named Boots Riley), but because the message is clearly of paramount importance, it ends up working, emotionally and tonally. González and Liu round out the team well, and Will Poulter and Demi Moore are great as the catty, eye-roll-inducing white people. Also, notably, the costume design, production design, music, and hair and makeup teams deserve Academy recognition.
LaKeith Stanfield’s character and storyline don’t even attempt to stick for me. This is not a story, nor is Corvette a character that requires a romantic interest in any way. He doesn’t incite any important conflict and only impacts the group’s goal in one way (and I fully believe they could’ve figured it out without him). The worst impact of Stanfield’s character is on the film itself.
In Boosters, his most ambitious project, its third act specifically represents Riley, the writer, at his most ambitious. Hardly anything will supplant, as far as shocking cinematic moments of the last decade, the human/equestrian surprise of Sorry to Bother You, but as far as this film’s message and sheer amount of storylines, it would be a high-wire act for anybody to gel those pieces together effectively and Riley handles it with aplomb.
There’s a moment, though, where Riley, making another unsubtle, horse-people-level point, clearly attempts to shock his audience, but because of Stanfield’s one-bit character introduced earlier in the film, the effect is lessened. The third act is often where obvious films become the most obvious. The story beat to which I’m referring actually isn’t obvious at all, and should work as a twist - it just simply isn’t the weirdest part of the film, and in a film where the weird is meant to carry, that’s a problem.
My favorite kind of film is an ambitious one. There’s an urgency that I notice in stories with a lot going on. That also means it's more likely to be a bit messy, with many ambitious stories trying to juggle too many topics at once (Sinners, Everything Everywhere All at Once, with which this film shares a costume designer, and Babylon are all recent examples).
I Love Boosters, unfortunately, falls into that trap at times. A lot gets thrown at the wall and not everything sticks, but it is able to keep itself afloat through competent writing. Lines like, "This is not the time for nuance," or, "We're all on one side of the same contradiction," serve a purpose for the story, but also smartly alert the audience to be light on nitpicking.
When you have the freedom to push boundaries as a filmmaker, you should, and maybe the eagerness of ambitious filmmakers comes from the passion and fervor for that. Boots Riley certainly knows this. I also believe that Riley understands this country and knows that as a radical Black filmmaker, he only has about 12 minutes left before they get him, so he sought to put everything into one film as clearly as he could (or would like to).
If you do not like political filmmaking, this is not the movie for you. One of Riley’s trademarks is his unabashed (and based) far-left ideology and the satirization of personalities and oppressive systems that do not serve him nor reflect his view of the world. Few filmmakers are as openly communist as him, which makes his films unmistakable and establishes him as an auteur with only two features and a limited series to his name. It is, admittedly, my favorite trait of his as a director.
As a student of Spike Lee, myself, I understand that the most effective tool one might have as a satirist is to make it plain. You see diverse neighbors directing slurs towards the camera in Do the Right Thing or a white audience, all in blackface, shouting the N-word at Black actors (also in blackface) in Bamboozled and, in both cases, immediately understand the filmmaker's specific, active frustration, as well as their fear. The Substance would be another good, genred, example.
I Love Boosters is a similar case. I can't be too specific, but there are moments, characters, and literal plot devices that all but spell out Riley's ethos on screen. It can come off as heavy-handed in a few ways, but sometimes, people need to be hit on the head. To capitalize on is to take advantage. Capitalism is taking advantage of us, and Boots Riley makes that colorfully plain.
Viewed on 4/29/26 at press screening
Published on 4/30/26